When people think of permanent makeup, they often assume everyone wants the same thing. In reality, no two clients are the same, and that’s exactly how I approach every treatment.

This client loves wearing a classic winged eyeliner. Rather than recreating it every morning, she chose permanent eyeliner so she could wake up with her favourite look already in place.

The result is a beautifully defined eyeliner that complements her eye shape and gives her the look she loves every day.

Permanent eyeliner isn’t one style

One of the biggest misconceptions about permanent eyeliner is that it’s a “one size fits all” treatment.

In reality, there are several different styles available, including:

• Lash enhancement for subtle definition through the lash line
• Soft classic eyeliner
• Winged eyeliner
• Smokey or softly diffused eyeliner

Some clients want people to notice their eyes without knowing they’ve had anything done. Others, like this client, love a more defined look that becomes part of their signature style.

Neither is right or wrong. The most important thing is choosing a design that suits you.

What are the benefits?

A professionally tattooed eyeliner can:

• Make your lashes appear darker and fuller.
• Define and enhance your eye shape.
• Help create the appearance of more lifted, open eyes.
• Save time every morning.
• Stay in place without smudging or wearing away during the day.

Many of my clients tell me they feel more confident, whether they’re heading to work, the gym or on holiday.

A bespoke consultation

Before any permanent eyeliner treatment, we spend time discussing the look you’re hoping to achieve.

We’ll consider your eye shape, skin, lifestyle and the amount of makeup you normally wear. My aim is never to create the same eyeliner on every client, but to design something that feels completely right for you.

Whether you love a soft enhancement or a bold wing like the one shown here, your treatment should reflect your personal style.

Thinking about permanent eyeliner?

If you’ve been considering permanent eyeliner but aren’t sure which style would suit you, I’d be happy to guide you through the options during a consultation.

Together, we’ll create a look you’ll enjoy waking up to every day.