7 Summer Beauty Tips for Women Over 40 — And How to Stay Confident Without the Makeup Meltdown

🌞 7 Summer Makeup Secrets Every Woman Over 40 Should Know

By Luisa Krayem | permanent makeup artist in Tetbury, Gloucestershire 

1. Switch to a Tinted SPF

Foundation in the summer? It’s often too heavy. A tinted SPF gives you light coverage, evens out your skin tone, and protects from harmful UV rays — all without melting off.

💡 Luisa’s tip: Try Heliocare or La Roche Posay for beautiful, breathable coverage.

2. Use the Right Primer for Your Skin Type

A good primer can help makeup last all day — but choose wisely.

If you’re oily, go for a mattifying one. For dry or mature skin, opt for hydrating formulas instead.

Avoid silicone-heavy primers in the heat — they can make makeup slide when you sweat.

3. Cream Products Are Your Best Friend

Ditch the powders! Cream blushes, bronzers, and highlighters melt into the skin and give a more youthful, dewy glow. They’re especially flattering for mature skin and won’t settle into fine lines.

4. Stop the Smudging: Waterproof Your Eyes & Brows

Struggling with disappearing brows and panda eyes? Waterproof mascara and brow gels are essential.

Or — skip the daily stress completely with permanent makeup.

At Luisa Krayem Permanent Makeup in Tetbury, we create natural-looking, smudge-proof brows, eyeliner, and lip blush that look great all summer (and beyond). Imagine:

✔ Brows that won’t wash off in the pool

✔ Eyeliner that enhances your eyes 24/7

✔ Lip colour that stays through lunch, SPF, and cocktails

👉 Book a consultation with Luisa or Gemma

5. Blot — Don’t Add More Powder

When it’s hot and your skin’s shiny, it’s tempting to layer on more powder — but that can actually make you look older.

Use blotting papers or a clean tissue to gently absorb oil without disturbing your makeup.

6. Lock It In With Setting Spray

A light mist of setting spray can keep your makeup in place without looking cakey. Look for formulas with a natural finish or a touch of hydration.

✨ Favourites include: Urban Decay All Nighter and Charlotte Tilbury Airbrush Flawless Setting Spray.

7. Keep It Simple With Permanent Makeup (or a Personal Makeup Lesson)

Permanent makeup is ideal for busy women over 40 who want to look effortlessly polished.

But if you’re not ready for a tattooed brow or liner yet, Gemma’s Makeup Bag Masterclass might be just what you need.

👜 Bring your own products and brushes

💋 Learn how to make the most of them

🎓 Walk away with a routine tailored to you

These one-to-one sessions are perfect for anyone who feels stuck in a rut, overwhelmed by beauty counters, or wants to feel confident with what they already have.

👉 Book a consultation or masterclass now

Visit Us in the Cotswolds

Our peaceful countryside clinic is based just outside Tetbury, Gloucestershire, with easy access, free parking, and a warm, welcoming atmosphere.

Whether you’re curious about permanent makeup, need a little skincare guidance, or just want to simplify your routine this summer — we’re here for you.

📞 Call 07825 818681

📩 DM us on social media

🌿 Book online today